The Timeless Charm of Postcard Printing: Why Dentists, Like Divine Dentals, Still Bank on Print Marketing
The digital age has brought forth unprecedented advancements in business operations and marketing strategies. Dentistry practices, like any business sector, have evolved significantly, leveraging the latest innovations in digital marketing for increased visibility and customer engagement. However, amidst the whirlwind of digital progress, the value of traditional, printed marketing tools still holds a unique and significant charm for industries worldwide. One such classic printed marketing tool is the postcard.
In this blog post, we’ll discuss three main points: why printed marketing still works, how a reliable printing company like Copyfast Printing can make all the difference, and specifically, how a Scottsdale dental practice called Divine Dentals can benefit from this cherished marketing strategy.
Printed Marketing Still Works
The timeless charm of postcard printing lies in its lasting impact. In a world bombarded with endless digital advertisements, the sensory connection established through a physical postcard can be both refreshing and memorable. Here are some reasons why printed marketing still works for dentists:
a. Tactile Experience: When prospective clients hold a postcard in their hands, they are more likely to think about the dental practice and save it for future reference. This tangible connection creates a lasting impression that digital formats often lack.
b. High Open Rates: Unsurprisingly, postcards have almost 100% open rate since people can easily read them without opening an envelope, which translates to a higher chance of recipient engagement.
c. Versatility: Postcards are highly adaptable to your dentistry practice’s promotional and informational needs. They can easily be customized with images, special offers, new services promotion, appointment reminders or even client testimonials.
d. Cost-effective: Contrary to popular belief, postcard printing is not an expensive endeavor, especially when you have a reliable printing service that offers competitive pricing.
Copyfast Printing Can Supply the Business Cards
Choosing the best printing partner is crucial to ensure a high-quality outcome in your postcard marketing efforts. Copyfast Printing has been recognized as one of the premier printing companies, offering top-notch printed material, exceptional customer service, and highly competitive pricing.
With Copyfast Printing, you can be confident that you will receive:
a. Quick and Efficient Service: Ensuring your postcards are ready in the shortest time possible, so you can start utilizing them for engagement and promotional purposes.
b. Superior Quality: High-quality postcard printing that maintains exceptional color consistency and sharpness of images and text.
c. Customizable Designs: With plenty of design templates and options, you can easily and effectively communicate your dental practice’s unique message.
Divine Dentals Scottsdale Dental Practice Can Benefit from This
Divine Dental, a well-established Scottsdale dental practice, can significantly profit from incorporating postcard printing in its marketing arsenal. Here’s how:
a. Increased Visibility: A well-designed and strategic postcard campaign can drive increased walk-ins and inquiries for appointments, thus increasing Divine Dentals’ visibility in the community.
b. Client Retention: By sending appointment reminders, special offers, and personalized messages through postcards, Divine Dentals can boost client retention and loyalty.
c. Cost-effective Growth Strategy: The affordability of postcard marketing allows Divine Dentals to allocate its budget effectively for other marketing or operational avenues.